Tucson Escorts: Tiger’s First Steps Back to the Tees
Tiger Woods yesterday took his first public steps on Rehabilitation Road. We saw what has been lacking from day one: humanity and humility, live and in person. It doesn’t take much for us to let people move past their sins; we just need something that can trigger our sympathy. That is reputation-restoration rule #1, and yesterday Tiger finally followed it.
From this saga’s beginning, Tiger did everything wrong from a reputation management perspective: he issued multiple, uninformative statements; he refused to talk in person; and he let his mistresses define him and what he did rather than speaking out and defining himself. Most egregiously, he did nothing that gave us any room for sympathy. Had he done early on what he did yesterday, many more of us would have sympathized with him and viewed the porn star, the cocktail waitress, and the prostitute as piling on rather than as telling us the secrets Tiger kept hidden.